At the Biophysical Society 61st Annual Meeting in New Orleans, Louisiana, the Early Careers Committee sponsored a panel entitled, Networking and Personal Branding: The Workshop. The panelists were Lisa Fauci, Tulane University, Jennifer Ross, University of Massachusetts Amherst, and David Warshaw, University of Vermont. Much of the discussion is summarized below.
Q: I’m starting at a PUI and looking for ways to collaborate with people at R01s. How can I make myself an appealing collaborator?
First, make sure your science is good, because that is the most important thing, and then try to connect with people you’re interested in collaborating with. Make the first overture: Researchers at an R01 probably won’t think of you as a potential collaborator unless you make yourself known to them. Go to meetings and workshops to connect with people you may not interact with otherwise.
Q: If you have an idea but haven’t written any papers on it yet, should you discuss the idea openly?
If you have an idea, chances are that ten other people have the same idea. Ideas belong to the field, and even if someone else works on the same idea, you have an intellectual stake in it. If you’re discussing your ideas openly, someone might scoop you, but more likely is that they’ll be on a grant panel and remember that you expressed the idea to them. Also, if you’re creative, you’ll always have another idea.
Q: How can I develop my personal brand with regard to my output, such as grant proposals and talks?
When putting together a proposal, remember that font and formatting makes a difference in how it is perceived. Make your proposal easy to read and your good ideas will stand out. This is a sign of your ability to communicate effectively. Spend the most time working on the first page, because this will be your first impression. Add a figure to each page — it will be a relief to the person who is reading it. Practice giving talks. Get feedback slide by slide from your mentor and other students and postdocs, rather than just practicing in a mirror. Practice sessions for a ten minute talk can take up 5-10 hours of lab time, but are of utmost importance. Reputation is important, and when you give a talk, you are representing not only yourself, but also your lab.
Q: Do you have any tips for networking as an introvert?
Inform people that you are an introvert. When you’re at a conference or a networking event, team up with an extrovert so that each of you can take advantage of the other’s strengths.
Q: How important is it to differentiate yourself from your mentor’s brand as a postdoc on the job market?
It is very important for the search committee to see evidence that you are not your PI. They need to know that you can operate independently. In order to establish yourself early in your career, do extensive networking at conferences; ask friends to let you give talks at their groups.
Q: How do you control extra-scientific aspects of your personal brand?
The way you behave with students and postdocs, as well as with colleagues, is part of your brand and cannot be separated from your science. You are made by the people you make. Your students are a reflection of you when they go out into the world, so you need to invest in those relationships. The way you handle personal relationships is important, and this is important to remember, because your brand is diminished by bad word of mouth. You want people to want to work with you.
Q: What social media accounts should I focus on for networking?
Facebook is good for informal networking, to keep up with contacts so that you can plan to connect again at future conferences and events. Keep ResearchGate up to date with your publications. If you are in industry, or interested in a career outside of academia, use LinkedIn.
Q: How much can your brand evolve over time?
Science will evolve, and your personal brand will naturally follow. Your number one goal should be a reputation for good, reproducible work. Remember that your brand should reflect you — do not try to adopt a false persona.